Everyone loves a friendly competition, right? Bright lights, cameras, judges. Big money prizes! What makes it all even better is if the talent is home-grown. Saint Louis Fashion Week has extended its season this year, stretching out across several weeks of haute happenings, shows, and events. The 2016 season's biggest bang is the Caleres Fashion Entrepreneur Competition, which gives five local makers the opportunity to compete to win the grand prize of $10,000, second prize of $5,000, and a People's Choice award. Intrigued? Learn more below, and enter to win two tickets for the event on November 10th!
Not only will you find five of Saint Louis' most talented and up-and-coming names showcasing their work, you'll also be treated to interactive fashion and video presentations, designs inspired by Caleres' shoes, and in true Shark Tank-style, live pitches from the competitors. Something I always yearn for when peeping a fashion show is more insight into what makes the designer tick, and here's my (and yours!) chance to hear from creators first-hand about their processes. The panel of "judges" for this event even includes Eric Johnson, Executive Director of Saint Louis Fashion Fund - you might have heard that the Fashion Fund had its official launch this week!
I'm excited to not only be there in support of our city's talented folk and learn more about how the Fashion Fund is supporting funding, mentorship, education and professional development to fashion design entrepreneurs in St. Louis, but also in a music capacity - I'll be DJing for the cocktail hour and party aspect. Every gig is a chance to learn more about an industry, and this is already one I love!
It should come as no surprise that the finalist that might immediately pique my interest would have a strong focus on footwear! Claire Flowers is named directly after its designer, who resides here in Saint Louis. Intent on having shoe that fused fashion and function, she opted to design her own. Feminine silhouettes with a heel that flares out at the base have helped the brand of Claire Flowers excel - you can snap up a pair of these beauties in several local shops, like 10Denza & Ivy Hill, as well as a few national stores in states such as New York, Kentucky, and Illinois. One of my favorite little features about Claire Flowers' new approach to crafting a comfortable shoe is the material used in the heel cap: TPU, the same material roller skates are made out of! I grew up roller blading and always thought the wheels were pretty neat - sturdy, yet with some give in order to take force. Sounds like the perfect heel cap to me! I can't wait to hear more from Ms. Flowers herself at the event, and see more of her work in person.
Get acquainted before the event! The five finalists for the Competition are:
Beltshazzar Jewels | Qristyl Frazier Designs, Inc. | Claire Flowers | Rafael Adón | Fauxgerty
If you're interested in joining me on November 10th at the fabulous Majorette on Manchester Avenue, you have two options!
1) Get Lucky! Head on over to my Instagram profile for a chance to win 2 tickets!
2) Head on over HERE and use code CALERESFECSOSM in the referral box - that way we can know how you heard about the event!
Follow along on social!
Facebook for the event
@STLFW | #STLFW #FECSTLFW